Big Brands vs Low Cost Online Prices
It only takes a few moments of searching around the web to find countless big name and independent retailers selling a whole universe of cheap reading glasses, offering customers every possible shape, size, colour and most importantly, lens strength. But are the cost savings of buying your next pair of readers online worth it? Or should we stick to the high street stores and shop in person to get the right ones? The jury may be out but for us, the decision is a no brainer.
Many of us insist that you get what you pay for. And in many cases, this is arguably the case but in some, especially in a market full of mass produced products, can you really tell if one expensive designer labelled brand is any better than it’s generic counterpart? The spectacles and reading glasses industry has grown massively in recent years, most notably due to an ageing affluent population who’s eyesight isn’t getting any better but demands for good vision are increasing. And where’s there’s demand, there’s supply to go with it.
For those with deeper pockets, there’s a wide selection of designer, big named brands all offering some great lines in ready readers. Most notably, if you search online you’ll be greeted with names such as Betsey Johnson, Brooks Brothers, Burberry, Carrera, Circa Spectacles, CliC Reading Glasses, Coach, Croakies, D&G, David Yurman, Dolce&Gabbana, Donna Karan, Eurospecs, Eyecatchers, Goo Goo Eyes, Jeepers, John Varvatos, Judith Leiber, Kala, Kanda, Kate Spade, Liz Claiborne, Maui Jim, Milli, Millicent Bryce, Miu Miu, Moxie, Neoptx, Nine West, Paparazzi, Persol, Polo Ralph Lauren, Porsche Design, Prada, Ralph Lauren, Ray-Ban, Regatta, Seattle Eyeworks, Seeoo, Shuron, Tory Burch, Whimsee, Winkology and lastly Zeppelin. The list is extensive!
With such a wide range to choose from and with price tags so high, it’s no wonder that many people turn their noses up at the brand names, and go back to basics in search of a good pair or two that cost far less but still do the job they were intended to. Help us read better. So have the big name brands got it all wrong? Have they mistaken the need for a pair of readers for being a fashion accessory when in actual fact, they’re a simple utility? An object to perform a task. No more, no less. Possibly.
Everyone treats their glasses in a different way. Yes, they have become a fashionable item for many, most notably women but for the opposite sex, reading glasses are there as a means to an end for guys.
In an age of supposed austerity where spare change is in shorter supply and spending on extravagances has to be justified, the small backroom boutique online retailers are cleaning up and the reasons are simple. For the most part, whether you’re a large designer brand or a mass producer of low cost, high volume sales products; the end product tends to be manufactured in near enough the same places. China is a major manufacturer and exporter of reading glasses and thus, if the consumer is aware of this, why would they want to pay over the odds just to have a small logotype emblazoned on the side of their frames if the overall product quality is the same?
Research has shown that most consumers consider reading glasses to be a disposable product. Buyers tend to purchase 2-3 pairs at any one time to ensure they have a pair lying around in the right place where they need them. Anyone looking to buy designer branded frames at those volumes would bankrupt themselves so the cheaper, off-the-shelf sellers offer the best way of getting good quality pairs, with all necessary powers ranging from +0.50 all the way up to +6.00 accessible and affordable. There’s nothing cheap about buying smart. So for us, the best route is to go online and find the best deals you can and not pay over the odds.
Remember that for the better part, most lenses in reading glasses are made and distributed from only a select number of manufacturers so if you think you’re buying quality just because the price tag is high, think again!