Glamour model Crystal Harris, who at 25 is 60 years younger than Hef, dumped the porn mag legend this week, just five days before they were due to marry.
Somewhat embarrassingly the latest Playboy cover has a strapline saying 'Introducing Mrs Crystal Hefner'.
But Hefner has got his own back with the Runaway Bride stickers – and probably made a bit of a PR coup for the edition.
He told his Twitter followers: “Recent events call for a special sticker on the July cover. Look for it on newsstands.”
Crystal Harris wears Hefner's trademark sailor hat on the cover but the sticker covers her bottom half.
In the seven page nude Playboy spread Crystal writes: “I'm happier now than I've ever been in my whole life.”