MORE than 6.5 million gamers in the USA and UK snapped up Call of Duty: Modern Warfare 3 as soon as it hit the shelves netting $400 million for games giant Activision.
The massive figures make this Call of Duty the biggest entertainment release in history, dwarfing even blockbuster movies like Harry Potter and the Deathly Hallows II which took only $170 million in its first weekend on release.
According to Charttrack and retail customer sell-through information this is the third consecutive year that the Call of Duty franchise has set day one launch records across all forms of entertainment.
Last year, in North America and the United Kingdom, Activision’s Call of Duty: Black Ops™ had estimated day-one sell-through of $360 million and in 2009, Call of Duty: Modern Warfare 2, set day-one records with estimated sell through of $310 million.
Millions of fans flocked to more than 13,000 midnight openings at retail stores worldwide on November 8 to get their hands on the much anticipated game.
.And according to Microsoft, after just two days, the number of gamers playing simultaneously on Xbox® Live® set a new peak concurrency record.
Bobby Kotick, CEO, Activision Blizzard, Inc said: “We believe the launch of Call of Duty: Modern Warfare 3 is the biggest entertainment launch of all time in any medium.
“Life-to-date sales for the Call of Duty franchise exceed worldwide theatrical box office for Star Wars and Lord of the Rings, two of the most successful entertainment franchises of all time.”
Eric Hirshberg, Activision Publishing CEO, added: “Call of Duty is more than a game. It’s become a major part of the pop cultural landscape. It is the most intense, adrenaline pumping entertainment experience anywhere.”