SEO is known as one of the most competitive industries in the world. Therefore, finding SEO clients is not a walk in the park.
The profession is changing daily and is also highly unpredictable.
To make your presence felt in the industry, you need to be aware of the latest trends and tricks to draw the attention of clients.
But what if we make this task easier for you by sharing effective strategies to find SEO clients?
Here are some tips you can follow to find SEO clients online and grow your business accounting firm.
Get Involved on Forums
This is the most commonly suggested but an undervalued option for building a reputation for an SEO firm.
Get involved in niche-related forums where you can find your target audience and get your brand name known to millions of people.
When you become active on such platforms, you will come across potential clients who require help for SEO.
However, don’t pitch your service directly to them.
Rather answer their questions in the best way possible and let them take the ultimate decision regarding whom they want to hire for their SEO campaign-
Provide A Free Gig To Potential Clients
No one likes working without getting paid. But there is a perspective you can consider.
Free gigs or a Freemium business model can help you draw potential clients and offer you the opportunity to interact with them.
Once you engage with them, you acquire good leads.
A free job will also show your potential clients your level of skills and turn them into your paid clients.
For instance, you offer them a free SEO audit, which can be done within a short time.
It might seem to be a small job, but will offer something really valuable to business owners and help them resolve their existing mistakes.
Find Your Niche Area
A Jack of all trade is a master of none – is an old quote. But it is applicable for the SEO industry as well.
One wise thing you can do is to focus on a particular group of people whom you want to know and understand with clarity.
You may feel that taking this route will reduce your opportunities and reduce the number of clients.
But it has been proved time and again that by focusing on a particular niche, you can build authority as an expert in it.
Most of the people are willing to spend a large sum of money on SEO not to acquire the cheapest solution.
They want a solution to a particular problem in the best way possible.
Become an Educator
As SEO is gaining popularity and is a complex skill to master, you need to update yourself consistently.
Continue educating yourself about various SEO metrics, find out new ranking tools and study trends in the market.
Pass on this information to your clients.
You can also build your authority as an expert by creating your mailing list, share your know-how of social media channels or have a part-time income as a lecturer in a local university.
Make Use of Social Networking Platforms
Social media is an effective tool using which you can acquire SEO clients.
There are numerous SEO companies which acquire clients solely through optimization of Facebook ads and by engaging fans on that platform.
Start by creating an SEO-related group on Facebook for sharing your know-how with owners of small business bookkeeping.
Show them your skills. Over a period of time, you start running your ads.
You will get a clear idea of the exact type of people you want to target through these ads on social media.
Look For Clients Using Inbound Marketing
If you are experienced in SEO, but find it tough to acquire clients, then you can follow this step.
To ensure that your business gets the attention of potential clients, you need to adopt some steps.
First and foremost, perform keyword research.
Then perform on-page optimisation and build a backlink strategy to enhance your rankings.
Make a lead magnet and add a CTA to it.