AD MAN Oli Beale sparked a genuine internet phenomenon when he started tinkering with pictures on his mate's Facebook page.
Oli, who works as one half of London creative team Oli and Alex, used Photoshop skills to slightly alter the facial expressions of pal James Bennett before re-posting them.
It shouldn't be that funny really – but it's frigging hilarious.
Oh, and it's all over the internet and there's even T-shirts with James on.
Oli said: “I LIKE GOING ONTO MY FRIENDS FACEBOOK PAGE, TAKING PHOTOS OF HIM, CHANGING HIS FACE SLIGHTLY THEN PUTTING THEM BACK UP ON FACEBOOK. HE DOESN'T LIKE ME DOING THIS.”
See the pics below and check out the very clever Mr Beale's site at http://www.oliandalex.com/