The Olympics are supposed to be a beacon of human athletic endeavour Olympian ideals – but many sports fans seemed to be taking a keen interest in one of the more minor events beach volleyball.
The sport only made its Olympic debut in 1996 but the skimpy costumes worn by the women's teams – stipulated under Olympic rules – have drawn crowds and controversy in roughly equal measure.
Competitors like Natalie Cook and Holly McPeak insist the uniforms are practical for a sport played on a sand beach during the heat of summer but British Olympian Denise Johns claimed that the regulation uniform is soley intended to be "sexy" and to draw attention.
One Tweeter remarked: “Got beach volleyball tix! My fave event!”
Across the UK Olympic ticket applicants learned if they were successful today. Not many were.
An email sent to lucky ticket winners read: “Congratulations! You have been allocated some of the greatest tickets on earth!
“This email is from the London 2012 Ticketing team, confirming that your Olympic Games ticket application has now been processed.”
Three million tickets had been sold during the first ballot – massively in excess of capacity.
The 1.2 million applicants who failed to win any tickets will have 10 days from Friday, June 24 to purchase tickets from the second chance sales period including sessions involving athletics stars Usain Bolt and Jessica Ennis.